Ravensburger has appointed the industry PR specialist, Kirsty Barr to its UK marketing team, a role in which she will handle all consumer PR across the company’s portfolio of brands, including Ravensburger, blue triangle, BRIO, and ThinkFun Brain and Logic Games.
Katy Fletcher, head of marketing and product development, said: “I am delighted to welcome Kirsty on board. With Kirsty’s wealth of experience in toys, games and licensing, I am looking forward to working with Kirsty who will focus on the consumer PR for many of our new launches and heritage products too.”
Barr is a well connected and well liked PR expert within the world of toys and licensing, having worked with some of the leading names across both industries.
“I’m truly thrilled to be joining Ravensburger UK, working with Katy and her team,” she said. “I’ve spent many years working in PR and managing all areas of communications from consumer, trade and corporate PR through to events, social media and, consumer marketing activities. I’m particularly passionate about the toy and licensing industry, and the many wonderful people within it.
“Having partnered with Ravensburger on several occasions in recent years, and seeing first-hand the media’s passion for its puzzles and games, (& BRIO, of which I have a large box that my children loved!), I couldn’t be happier in working with everyone to support the business in the UK as it continues to grow.”