PR Manager – ToyNews


Job Description 

Reporting to the Snr PR Manager the successful candidate will be responsible for all PR activities to ensure Europe-wide media coverage of the Pokémon Trading Card Game, the Play Pokémon program and support the Snr PR Manager on Licensing & trade initiatives.

Primary Responsibilities

  • Working closely with Snr Manager TCG Product Marketing, the Play Pokémon team, Snr PR Manager and other members of TPCi marketing team on formulating and execution of Europe-wide PR plans
  • Handling all TCG and Play Pokémon PR activity – helping to manage a network of pan-Europe based agencies to drive coverage
  • Development of briefing documents for external agencies
  • Writing and translation coordination of press materials as required; creation, control and dissemination of visual art assets; development of story angles and creation of content that will resonate with the target media
  • Developing reports for internal communication: internal sign-off of plans and reporting of results
  • Coordinate with internal and external partners/stakeholders
  • Develop in-depth knowledge of Pokémon TCG Expansions and be conversant in their key selling points
  • Ad-hoc related PR tasks as required

Knowledge & Skills & Experience

  • Ideally the candidate will have a good working knowledge of Trading Card Game market and media
  • Impeccable written and oral English communication skill with a keen eye for detail – ability to draft communications which concisely convey core messages
  • 5+ years of experience in PR within the interactive entertainment sector. The ideal candidate will have worked both in an agency environment and in an in-house role
  • A great communicator, coordinator, organiser and presenter who can effectively and efficiently run projects and engage with people
  • Extensive experience with dealing with PR agencies and journalists
  • A passionate brand ambassador who knows how to develop a story and get the media across all channels to cover it
  • Experience in strategic messaging and positioning. You must be able to effectively construct a compelling message or story that resonates with the target media
  • Fully conversant in Microsoft Office (Word, Excel, PowerPoint)


  • University Graduate degree (minimum 2.1 (or equivalent) or higher)
  • Marketing/PR qualifications desirable
  • European Foreign language skills a huge plus

Click here to apply

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