PlayMonster grows global presence with Interplay UK rebrand – ToyNews

US toy maker, PlayMonster has put its stamp on its UK enterprise, Interplay, rebranding the outfit as PlayMonster UK some three years after it completed its takeover of the company.

The move is part of PlayMonster’s plans to strengthen its global position in the toy industry. PlayMonster UK will remain a subsidiary of PlayMonster LLC and will be headquartered in its High Wycombe office with its own UK team.

The outfit will continue to be led by managing director, Adrian Whyles. Meanwhile, PlayMonster LLC will continue to operate out of its Beloit, Wisconsin headquarters reporting to CEO Bob Wann.

In 2016, PlayMonster acquired a North American license for Interplay’s top-selling My Fairy Garden brand which saw major global success. After two years of strong partnership and continued growth, PlayMonster acquired Interplay’s operations and full brand portfolio.

“This announcement will serve to expand PlayMonster’s worldwide brand presence, and to further PlayMonster’s growth and evolution towards becoming one of the industry’s top toy companies,” said Bob Wann, CEO, PlayMonster.

“Everything we do across PlayMonster worldwide champions the power of play in children everywhere by continuing to innovate and bring smiles to young faces across the globe.”

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