Playmobil to launch first series of Asterix play-sets in 2022 – ToyNews



The iconic comic book and movie character Asterix is getting a Playmobil makeover via a new partnership between the toymaker and the Asterix brand owner, Les Editions Albert Rene.

Under the partnership, a series of play-sets will be developed, marking the first time that Asterix and his sidekick Obelix have been given the Playmobil treatment. 

The play-sets are scheduled to land sometime in 2022.

Playmobil issued a statement this morning that read: “Editions Albert Rene and Playmobil are pleased to announce the creation of a new universe around the famous comic book characters Asterix and Obelix, for the first time in Playmobil figurines.”

The message signed off that fans will require ‘a little more patience’ before the plans are unveiled in full, but that the collection promises to be a ‘magical’ one.

Asterix is a French comic book series about Ghaulish warriors and their adventures in fighting the Roman Republic during the era of Julius Caesar during the Gallic wars. The series first appeared in the Franco-Belgian comic magazine Pilote in 1959 and has subsequently become a world-revered brand and the focus of a slate of live action films.

This is the latest in a series of teases from Playmobil this month who recently unveiled a collaborative project with the classic TV series The A Team. 

Since the launch and subsequent success of its Back to the Future play-sets, and the nostalgia driven success of its Scooby Doo collection, Playmobil has sought to tap further in the classic IP space, eyeing a large market in the kidult fan sector.

The Adventures of Asterix boasts a loyal cross-generational following around the globe.



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