Little Tikes launches new partnership with for its iconic Cozy Coupe – ToyNews

Little Tikes has finally partnered with to launch a brand new online car buying service that allows owners of the much-loved Little Tikes Cozy Coupe to sell their pre-loved toy car.

The site, has gone live today, April 1st 2021, and will accept any model and age of Cozy Coupe – whether it’s a child’s, parent#s, or grandparent’s, Classic Coupe, Dino, or Fairy. The launch is one of the announcements from Little Tikes this spring, supporting the Cozy Coupe brand which retains the title of the UK’s most sold car.

Last year, 86 per cent more Cozy Coupes were sold than the Ford Fiesta.

Owners looking to trade in their Cozy Coupe simply need to head over to, enter the Cozy Coupe model into the free valuation bar and the team will be on hand to take people through the steps.

Michelle Lilley, head of marketing at Little Tikes, said: “It made complete sense to partner with the giants of car buying to support our iconic and most popular product. Cozy Coupes have been part of family play time for generations, it still retains the title as the number one selling car in the UK and we’re excited to launch which gives people the opportunity to trade in and trade up and give back to the next generation of speedy Cozy Coupe drivers!”

Richard Evans, head of technical services at, commented: “Over the years, at, we’ve been approached a number of times by Cozy Coupe owners wishing to part with their toys. Until now, we haven’t been able to offer a service to customers looking to sell toy cars, but we’re delighted to have now launched with iconic toy brand, Little Tikes.

“The Cozy Coupe is well known for being many toy motorist’s first car and we’re looking forward to welcoming our first customers on the first of April 2021.”

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