KidsKnowBest bolsters performance marketing division with slate of new hires – ToyNews



KidsKnowBest is bolstering its performance marketing division with a suite of new hires that will work to expand the agency’s paid media offering to deliver wider performance marketing campaigns.

The creative agency – with its focus on the youth market – has welcomed a trio of new appointments in newly formed roles with Camila del Mazo Nales taking up the role of senior paid social executive, Michael Heming as eCommerce manager, and Daniel Foot as PPC manager.

The trio of new starters will be reporting to Ulrika Lundvall, head of paid media at KidsKnowBest.

Del Mazo Nales joins the agency from a paid social executive position with OMD. She will be helping to further elevate campaigns through continuous optimisations to ensure KidsKnowBest stays at the forefront of platform expansion and new targeting opportunities.

Meanwhile, Heming comes from a PPC role with Reprise Digital and as an Amazon marketing specialist he will ensure that KidsKnowBest campaigns convert at the selling point, while Foot has made a move from MediaCom where he was a digital marketing planner and will be working to reach potential customers and increasing brand awareness through search channels.

This latest move is a response to the growing client need for considered performance marketing support across search and eCommerce with a particular need for Amazon Marketing. Having search and PPC now available in-house means KidsKnowBest will be able to communicate keywords and exchange learnings across different channels.

Lundvall, head of paid media at KidsKnowBest, said: “We can now build on our 360o service. We saw a gap in our services and have quickly filled it to offer the best service to our clients.

“We’re always driven by research and data to inform our campaigns, and now we can do this through search and eCommerce to circle back and create a really solid and informed process.”



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