The children’s audio platform Yoto and its award-winning Yoto Player has been named among TIME’s 100 Best Inventions of 2020 in the parenting category.
For 2020’s list, TIME solicited nominations both from its editors and correspondents around the world and through an online application process. It then evaluated them on factors including originality, effectiveness, ambition and impact.
The results saw everything from a smarter beehive to a greener tube of toothpaste to the technology that could catalyze a Covid-19 vaccine, named among the 100 Best Inventions of the year, with the Yoto Player being named one of the revolutionary items within the parenting space.
Yoto Player is designed to safely give children full control over their listening by giving children access to entertaining audio without removing the joy of using technology for fun, learning and imaginative play. Yoto Player is controlled using physical cards that are inserted into the Player which plays audio content.
Additionally, Yoto’s audio cards have the ability to play content through the app by simply tapping the card to the back of a compatible smartphone. Parents have access to the Yoto smartphone app allowing control of settings and content management.
The free-to-download Yoto smartphone app also contains a selection of free content available to all, and allows families to play the audio through other Bluetooth speakers, including in the car for on-the-go entertainment.
“We are honored to be named alongside other reputable companies as one of TIME’s 2020 Best Inventions,” said Ben Drury, CEO and co-founder of Yoto.
“At Yoto, one of our goals is to inspire the next generation of independent creative minds. For Yoto to be recognized by TIME in the parenting category means we are one step closer to achieving this goal. We are eager to continue innovating and introducing creative tools for kids to take learning into their own hands, and for families to bond over the fun and interactive shared experiences that Audiotime offers.”