Interplay UK has secured a new partnership with the US-based global toy maker, PlayMonster, to bring its much anticipated Snap Ships toy line to the UK.
Snap Ships is billed as a versatile building system that allows kids and fans to create multiple crafts through a collection of interchangeable sets and pieces. Each Snap Ships set includes instructions for builds that kids can assemble themselves and then engage in battle.
The toy brand is also the focus of a new animated series developed for YouTube by Wind Sun Sky.
Season one of the series, Snap Ships: Dawn of Battle will take viewers to a future world that is under constant attack from a brutal alien threat, and where the fate of humanity rests with the heroes of the Snap Ships fleet, called The Forge.
The series will aim to expand the appeal of the newly launched Snap Ships toy line, bringing its Build to Battle action play to life with animation, battle scenes, and development of the characters and story line. Essentially, the pilots and villains of Snap Ships have faces, personalities and back stories that will thrill fans as they watch it all unfold onscreen.
The animated series marks PlayMonster’s first venture into franchise-driven content production. Wind Sun Sky, however, boasts vast experience in the business of evolving IP in such a way.
Interplay will now bring the Snap Ships toy line to audiences across the UK, the company revealed via a social media post late yesterday afternoon.
Snap Ships invites kids to build, battle and display an exciting array of cool spacecrafts, merging two of the biggest play patterns for boys – action-play and construction.
For more information about Snap Ships, visit www.snapships.com.