Hamleys to open new shop within Liverpool ONE shopping destination – ToyNews

The iconic toy retailer Hamleys is landing in Liverpool this month, setting up shop within Liverpool ONE in time for the Q4 Christmas shopping surge. The news was first reported this morning by The Liverpool Echo.

Last month, the 260 year old toy retailer insisted it was pushing forward with expansion plans it had in place for 2020 and beyond, which would include a refurbishment of its flagship London store on Regent Street, and the potential to open new stores across the UK.

The toy retailer’s current owner, Reliance Brands, underlined its plans to for ‘significant investment’ in the Hamleys name, stating that the expansion is a ‘sign of confidence in the brand and strategy’, rather than a ‘foolhardy ambition.’

Recent months and weeks have seen numerous British retailers implement job cuts and store closures, citing the coronavirus as the cause of the decline. Hamleys, however, has remained adamant that it was to execute an expansion plan this year.

A notice on the Liverpool ONE website, where it highlights that Hamleys will be ‘coming soon’, read: “Our toys, over the years, have evolved, but our hearts are replete with William Hamley’s dream. Over the last two and a half centuries, every Hamleys store has brought smiles and sparkling eyes at the very mention of our name.

“Which is why we are delighted to be in Liverpool, which has always been known for its sport and play. This September, we arrive at Liverpool ONE, ready to embrace a new city to build an extended family. Liverpool ONE will soon dance to the symphony of squealing, jumping, clapping and giggling! How could there be a better friendship or a happier beginning?”

According to the Liverpool Echo, the new site is currently recruiting for staff to take on the Q4 Christmas shopping season shift. It will be situated on Paradise Street.

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