Giraffe Insights appoints Lucy Irving as its new Insights Manager – ToyNews

The kids, youth and family specialist research agency, Giraffe Insights, has bolstered its team of experts with the appointment of Lucy Irving as its new Insight Manager.

Irving brings with her a wealth of research experience in media content development and kids’ research, having worked with brands such as the BBC, Channel 4, and Pan Macmillan to develop exciting and impactful content for young people.

Giraffe Insights conducts bespoke research for brands globally alongside running award winning syndicated research studies ‘Kids and the Screen: Changing the Channel’ and ‘Little Voices’.

Irving commented: “I’m very excited to join Giraffe Insights. I was attracted instantly to the innovative work that Giraffe do across an array of clients from multiple sectors and international markets. I look forward to being involved in supporting brands to understand their audiences in a time where insight has never been so important.”

Maxine Fox, managing director, Giraffe Insights, added: “We are very pleased to be able to welcome Lucy to the team, as Insight Manager. Lucy’s skill set will further enhance our international qualitative offer and bring semiotics as an additional specialism within the team. We are very proud as a business to be able to continue our investment in new talent, alongside supporting the continuous professional development of our existing team.

“With the next wave of research launching this month across both ‘Kids and the Screen’ and ‘Little Voices’, Giraffe Insights will have exclusive insights surrounding kids and parents’ attitudes and media behaviours, ensuring brands stay ahead during these unprecedented times.”

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