From the US | PlayMonster advances its arts and crafts line-up with Spirograph Animator – ToyNews

PlayMonster has extended its partnership with Hasbro to welcome an innovative addition to its Arts and Crafts portfolio this season, with the launch of Spirograph Animator, a new kit that allows creators to spin their art to life using light and motion.

Designed to tap into a new generation of young creatives, the Spirograph Animator has already received a strong positive reception form its launch market in the US, where it has received recognition as a games Category finalist in the American Specialty Toy Retailing Association 2021 Best Toys for Kids list.

A new technological development for the 50 year old Spirograph brand, the Spirograph Animator is designed for a generations of kids growing up ‘with technology at their fingertips.’ It features the same iconic gears as the original, but includes the addition of spinning and lights to create a 3D effect. The deluxe studio set features bonus built-in storage and comes with six gears and five markers.

“A whole generation of children grew up creating with Spirograph and fondly remember the joy they felt making their own intricate designs,” said Lisa Wuennemann, associate vice president of marketing at PlayMonster.

“PlayMonster is proud to introduce the brand to a whole new cohort of children, in a way that’s engaging and new, with the Spirograph Animator. This product innovation is yet another way that PlayMonster is bringing a fresh approach to universal, classic play.”

The Original Spirograph has already developed a cult-following across social media with over 100k users showcasing their unique creations.

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