The UK’s nurturing doll brand, Baby Annabell, has expanded its offering for younger children with a new princess theme, bolstering its now extensive range of best-selling dolls and accessories.
The Little Sweet Princess collection is a first for Baby Annabell and is developed to encourage imaginative play in children. The range is spearheaded by the Baby Annabell Little Sweet Princess doll that features blushing cheeks when children give her a kiss, and sleeping sounds when laid down.
With gold shows, a tiara and a glitter dress, the doll not only comes complete with a brush for hair play, but a noble steed, the Little Sweet Pony, that comes with trotting and neighing sounds.
New outfits, including the Baby Annabell Little Sweet Set and Baby Annabell Little Sweet Dress, complete the themed collection. All outfits and accessories are suitable for all Baby Annabell Little 36cm dolls.
The royal new range sees a new TV commercial to support, which will be pulsed across the year, driving demand in young children. Baby Annabell has also teamed up with influencers and celebrities to launch Little Sweet Princess, delivering the products in castle-themed sleeves that children are able to colour in and re-use as a backdrop for imaginative play.
The sleeves and packaging are all made from sustainable materials in line with Zapf Creation’s commitment to plastic-free packaging announced at the start of the year.
The plastic-free pledge is paving the way for sustainability in the doll sector and is in response to increasing demand for sustainable options in the toy market.