Baby and parent product label Marcus & Marcus eyes toys and STEM toys partners – ToyNews

The baby and parent product label, Marcus & Marcus is looking to break into the toy industry, eyeing new partners to take the brand into toys and STEM toys amid a wider consumer product licensing strategy.

As part of its plan to expand its offering and build up the Marcus & Marcus name among parent and baby markets, the firm has appointed LMG as its licensing agency to draw on its ethos and commitment to safety and sustainability to bring into new licensing partnerships.

Developed by two parents, Marcus & Marcus is recognised for its bold, bright and engaging animal friends designed to keep children engaged. The brand strives to help families take on the challenges of parenting and simplify the everyday chaos.

LMG is now seeking licensee partners in lifestyle categories such as Children’s Fashion, Toys and STEM Toys, Bags and Luggage, Bedding, Toddler & Infant Products, and Home and Kitchen.

“We’re honored to add the Marcus & Marcus brand to our client roster and look forward to developing products and promotions that support young families and walk them through the ups and downs of parenting,” said Andrew Kwan, EVP LMG, Maxx Group.

“The adorable Marcus & Marcus animal friends inspire fun, fresh and unique designs. We will be guided by the needs and desires of modern parents in our approach, we’re looking for licensees that embrace the core brand principles of safety, innovation and sustainability,” said Eric Tong, senior licensing manager LMG, Maxx Group.

The three-year partnership between Marcus & Marcus and LMG will commence Spring 2021.

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